Posts Tagged by at&t
Long Distance vs. Psychological Distance
| September 30, 2010 | Posted by BrianP under International Calling, Long Distance |
Tweet Years ago, I remember teaching a course in telephone marketing and selling. One of the questions I always asked attendees was: “If you’re in New York calling someone in San Francisco, what’s the distance?” Invariably, participants would first scratch their heads and stare at me wondering what I meant. After a long, pregnant pause,…
Long Distance Relationships: “Reach Out and Touch Someone”
| September 15, 2010 | Posted by BrianP under International Calling, Long Distance, Trends |
Tweet While doing Google keyword research, I noticed a lot of keywords related to long distance relationships–phrases like “long distance dating” and “long distance love poems.” Then I recalled the old commercials and ads that AT&T ran in the late 1970′s and 1980′s using its “reach out and touch someone” slogan. The company successfully communicated…
Long Distance Rates Plummet Since 1927
| August 3, 2010 | Posted by BrianP under International Calling, Long Distance |
Tweet Do you know that the first transatlantic long distance call from New York to London by AT&T in 1927 cost $75 for just three minutes? By 1934, however, AT&T’s transpacific cost for three minutes between the U.S. and Japan via radio only cost $39! You’re probably laughing right now considering how far we’ve come.…
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